Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 23 March 2026
Last week I found myself voluntarily swimming for six hours in 15.7° water. On paper, that sounds a bit mad. In reality, it felt like a strange homecoming: back to the cold, back to the rhythm of stroke, back to that quiet question I keep asking myself – how far can I really go? I was reminded that my mental resilience is strong, and I am lucky not to feel the cold as much as others do. My quiet superpowers held me in good stead. Since my Sealand Swim last year, I’ve been intrigued, if not a little excited, about discovering my edges. I’ve dared to dream about a Channel solo swim – a thought that still feels outrageous when I say it out loud and yet is more “yes” than “no” every time I check in with myself. I’ve also noticed how the people I spend time with change what feels possible. The more I hang out with Channel solo swimmers, the more normalised the idea of doing it myself becomes. They talk about tides and feeds, jellyfish and night swimming, with the same casual tone other people use to talk about their commute. Being around them shrinks the gap between “impossible” and “maybe I could”. Then I speak to my non‑swimming friends, who go pale at the mention of 14‑hour swims and shipping lanes, and I’m reminded that what feels ordinary in one community can seem utterly extraordinary in another. Their visible anxiety has been interesting to sit with. On the one hand, I feel incredibly held by their concern; on the other, I’ve had to get clearer about what is fear‑based “don’t do it” and what is genuine, practical care for my safety. It’s made me reflect on how often we absorb other people’s limitations as our own. How many dreams get quietly shelved because someone else can’t imagine themselves doing it? My swimming journey has been transformational for my mental health and resilience, as well as my physical health. When I first started, it was simply about moving my body and finding some headspace. Over time, it has become the place I go to remember who I am. There is something about immersing myself in cold water, the shock, the breath, the focus, that presses a reset button inside me. It is so calming and yet energising at the same time. Every time I achieve something new in the water – a longer distance, a colder temperature, a tougher sea – it ripples into other areas of my life. If I can stay calm when my face is burning with cold, maybe I can stay calmer in a difficult conversation. If I can keep swimming when the sea is choppy, perhaps I can keep going when a work project feels overwhelming. The water has become a rehearsal room for courage. If I can swim through stormy waters and come out smiling, then life is good. I’m discovering that resilience is less about gritting my teeth and more about staying connected – to my body, to my values, to the supporters around me. My swimming community has been just as powerful as the swimming itself. The incredibly encouraging swimmers I’ve met along the way have taught me the importance of cheerleaders and of getting outside your comfort zone. But having cheerleaders doesn’t mean they always tell you it will be easy. It means they hold your belief when yours wobbles. They remind you of the training you’ve done, the swims you’ve already completed, the grit you’ve shown on days when the chop was high and the wind unkind. When my self-talk wavers, I can rely on them to lift me up. When I think about a potential Channel solo, I still feel that familiar mix of excitement and fear. But underneath it, there is a steadier knowing – a sense that something inside me is indeed so strong. Not invincible, not reckless, just quietly, stubbornly strong. For now, I’m taking it one cold swim, one training session, one conversation at a time.  Maybe that’s the real invitation, whether you swim or not: to ask yourself where your “channel” lies, what cold, slightly outrageous thing is calling you. To surround yourself with people who expand your sense of what’s possible. And to remember that even in the choppiest waters, you might be stronger than you think.
by Rosanna Machado 24 February 2026
I was asked the other day what my latest project was – is it events or is it coaching? On the surface, it’s a simple question, but this lens feels far too small for me. We live in a world that loves tidy labels, quick LinkedIn headlines and neat “What do you do?” answers, and yet few people have the time or curiosity to get to know who we are underneath those labels. I find myself entering 2026 less tied to a routine, but with a stronger awareness of who I am and where I’d like to put my energy. The more I learn about myself and my values, the harder it is to squeeze what I do into a job title. So I’ve stopped trying. Instead, I talk about finding ways to connect, to build communities, to inspire others to be the best they can be – and the places I do this take many shapes and forms. Part of the discomfort comes from how much of our identity we’ve been taught to hook onto work - “I’m a lawyer” “I’m a teacher” “I’m in events.” These phrases are useful shortcuts, but they can become boxes that feel increasingly tight as we grow and change. A portfolio of different roles – a mix of projects, interests and income streams – is becoming more common, yet our language hasn’t quite caught up. When your week spans facilitating a workshop one day, coaching someone through a career crossroads the next, and then hosting a community event, the old labels start to feel flimsy. What sits beneath it all, for me, is a desire to create spaces where people feel seen, connected and alive.​ So how can we support people to find more meaning in their lives, rather than pushing them back into the nearest box? I think it starts with the questions we ask. Instead of “What do you do?”, we might ask “What are you curious about at the moment?” or “Where are you feeling most alive in your life right now?” Open questions invite longer, more thoughtful answers and help people feel genuinely heard. They gently signal that it’s safe to bring more of themselves into the conversation, not just the polished job‑title version. We also need to be careful about the assumptions we make about what a “good” path looks like. It might be the promotion and the bigger job title – but it might equally be a sideways step, a portfolio career, a season of freelancing or a role that pays less but fits your values more. So many of us quietly crave change but talk ourselves out of it because we don’t have “enough experience” in a new field. Yet if we look honestly at our lives, we are often carrying a rich mix of transferable skills and lived experience: the projects we’ve led, the teams we’ve supported, the crises we’ve navigated, the care work we’ve done. All of this counts. The bigger question is whether we are prepared to take a risk on ourselves. Leaning into this messier, more fluid way of living can feel unsettling. It often leads to a richer life, but also a more complex one – less certainty, fewer straight lines, and more conversations where you see people’s eyes slightly glaze over as you try to explain “what you do now.” A life built around what makes you come alive can mean sitting with more ambiguity day to day, trusting that clarity comes from action rather than over‑thinking. But it also offers more chances to feel in flow, to notice that you are fully present in a moment, using your strengths in service of something that matters to you. I’m reminded of the Howard Thurman quote: “Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” I come back to this often. It doesn’t mean ignoring responsibilities or pretending life is simple. To me, it is an invitation to keep asking: Where do I feel most alive? How can I bring more of that into my work, my relationships, my community – even in small, everyday ways? When we follow that thread, we don’t just step out of the box for ourselves; we quietly give others permission to do the same.  So perhaps the more helpful question for all of us this year isn’t “What’s your job?” but “What are you building?” A life, a community, a practice, a body of work – even if it doesn’t fit neatly on a business card.
by Rosanna Machado 22 January 2026
It’s January and many of us make resolutions for the year ahead. “It’s going to be a new me – I’m going to lose weight, exercise more and read every day.” Perhaps the reason we often fall short is that we are aiming for the wrong thing, or we don’t explore ways of achieving it that are in line with how we actually want to live. Maybe it’s more helpful to think about the true you rather than the new you. Societal pressure can make us feel that we should be doing certain things, but are we really taking the time to think about how we would like to live? Exercising more can take many forms. I’ve never found running enjoyable, but I love swimming, and it took time to discover this. If we pick the “wrong” thing, it isn’t a failure; it might simply mean we need to explore other options until we land on something that feels right for us. I’ve just finished a book by Roman Krznaric called Work and the Art of Living. One line in particular has stayed with me: “Is your work big enough for your spirit?” I love this idea of seeking the aliveness in ourselves and questioning whether our work – or our life, for that matter – is truly fulfilling. Sometimes it is fear that stops us following our true calling rather than anything more practical like money or stability. And we all have our own version of this. The more we can look inward and find our own inner spirit, the more fulfilling and alive our lives can become. Whenever we make a decision about how we want to live and work, we have a choice. In the busyness of life, we often find ourselves on autopilot, saying yes to a project because it’s what we’ve always done. We make decisions quickly because our to-do list is overflowing and we just want to tick something off. We don’t always stop, pause and ask whether there is another way, or whether we even want to be doing it at all.  So my invitation to you today is to give yourself permission to pause. Take a moment, create some space, and consider, as Mary Oliver writes, “what is it you plan to do with your one wild and precious life?”
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.