Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 26 June 2025
Earlier this year, I set an arbitrary time target for my big swim. The following week I was sea swimming in very choppy conditions, and I was aware that so many elements are out of my control and setting that goal was not going to serve me. It’s a similar theme in my life when thinking of goals and habits - how much of a tangible goal do I need to set and how much do I leave to enjoy the journey and let things emerge. For anyone familiar with Insights Discovery, I lead with sunshine yellow energy, closely followed by fiery red and sometimes those two sides of me have a little tussle about the best way forward! I know my goals need to have flexibility and I also know that having targets is a helpful way to keep me on track, but they key for me is working out what it’s useful to measure. Is that goal serving and motivating me? Am I allowing for all the uncertainty and elements outside of my control. For my swim, I realised it was three things. The first is about preparing myself to be in the best shape that I can be - for me this is a goal around regular swimming and gym training and eating well. By doing this, I’ll be in the best shape to face the unpredictable conditions on the day. The aim is to be the best that I can be and that is motivating enough to keep me training The second is about preparing mentally to face the cold and unpredictable condition – for me this is about me reflecting on my swimming journey, celebrating my swimming successes and building my resilience The third is about enjoying the journey and reflecting and learning about myself along the way. I continue to push and surprise myself about what I can achieve when I put my mind to it! The time goal was not pushing me to train more as I’m already training enough. In fact, I could be setting myself up for failure as there is so much that I cannot control.  Often, it’s about doing something consistently, seeing those successes and enjoying the journey. Sometimes the destination changes or you get knocked off course. So, whatever your habits and goals, choose them wisely, measure what is serving you and step back and celebrate the successes along the way.
by Rosanna Machado 27 May 2025
I’ve found myself navigating a busy period of work – not just busy but a lot of brain-switching between wildly different projects. Amazingly my swimming doesn’t suffer during these busy periods – I still manage to fit my swims into the week, no matter what’s on the agenda. However, I noticed that other elements of my life have been neglected in the last couple of months. In particular – reading. I finally started a book at the weekend that I have been trying to start since the beginning of March. Why does the swimming never suffer, and yet other things do? I’ve thought about it and think there are a couple of things going on for me: The benefits of swimming radiate through all aspects of my life – mind, body, spirit – I always feel better after a swim, and I know that feeling so well that I always know that it is worth carving out the time for it I have found times that are flexible and work with my routine. I build enough flex into the week so that when things get busy, I can find another way to make it work Swimming is always front of mind when I am planning my week In essence, swimming is a big non-negotiable part of who I am and my whole being. When I started my book this weekend, which is about walking alongside grief, it was an incredibly uplifting read. However, I realised that the perception I had been carrying beforehand was that it might be hard going and so had prioritised something seemingly lighter like watching TV over reading. It comes back to what James Clear and others have said about habits – you need to find a routine but also recognise the reward and benefits of doing them. So how can I work on this? I know I need to bottle the feeling of when I started my book and remember how it nourished my soul I can be more creative about when and where I read, particularly when the rest of life is busy I need to accept that there are some ebbs and flows in what I can do in busier period BUT I have a choice and, for me, it’s about listening to my heart and making more mindful choices My own fulfilment suffered because I didn’t truly appreciate the rewards I would get from reading. So next time you are doing something and get in flow, think about how it makes you feel and write down that feeling. The more we keep those feelings front of mind, the easier it becomes to prioritise what makes us come alive and in turn, we can live a more fulfilled life.
by Rosanna Machado 26 April 2025
The saying goes “Find your tribe” and we do crave belonging and being part of a community. When I look at my university friends some of us bonded over music, others over being the one not picked for the sports team, others over our shared love or shared hate of something and quite a few over the fact that we couldn’t do a backward roll! It makes us come alive when we find some common ground and connect. With some friends, the reason we bonded is no longer a shared interest, but we have evolved and grown together and a common sense of being has kept the friendship alive. Sometimes I think being part of a tribe can limit our horizons and opportunities to grow; the stories we tell ourselves plays a part in this. When I took up swimming, I thought I’d always be bad at it and slowly that story is evolving and yet I still don’t fully give myself credit for who I have become. I was recently on a long-distance swimming training week and despite walking in with imposter syndrome, I came away feeling fully part of a new tribe. The sense of a shared passion and interest, despite being at different stages of the journey, was incredible and opened my eyes to what might be holding me back. I came away realising it’s ok to be vulnerable and share fears but at the same time, I have to celebrate me today, not me 10 years ago. We often hold on to those stories because it’s easier. If I let go off the “I’m rubbish at sport” story, I have nothing to hide behind and no excuses not to try and perform better. It can seem cosy and comfortable to stay in our current tribe but if we don’t push ourselves to explore, to try new things, we won’t grow and will never truly know what we’re capable of (or not capable of). We learn just as much from things not working out as from things that do. We may find ourselves telling stories about the tribes we’re not part of to justify our exclusion, whilst deep down we might really quite like to join them. There are negative stories about most groups but if we look deeper, I am sure we would find some people to connect with. Sometimes we are looking for an excuse not to dip our toe in.  So let’s keep challenging who we are and who we want to become and rewrite those stories as often as we need to. Let’s find our tribe but why not seek out another one or two and two tribes don’t always have to go to war.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.