WORKING WITH YOU

Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 17 February 2025
Does anyone else feel a sense of overwhelm about how much information we ‘should’ know. I am constantly walking into situations where I feel less knowledgeable about current affairs, the latest coaching trends, the latest music (we could delve into whether I am less knowledgeable or whether that’s in my head, but I think that is another blog!). Sometimes I find it difficult to know where to start. I was heartened to hear a colleague tell me that she deleted a podcast recommendation from a friend – not because she wasn’t interested, in fact she thought it sounded fascinating, but because she knew that given everything else, she didn’t have the capacity to listen to it. It’s taken me a long time to be ok with dipping into random episodes from a podcast series. The completist in me used to struggle with this but I realised that I was unlikely to ever get through every episode and, more importantly, not all episodes were of interest to me. What I consume needs to be serving me. I notice that sometimes I embrace learning new things whole heartedly and other times I am more resistant – is that because it’s too hard, I’m fine as I am, I’m scared, I have no interest, or I’ve got distracted? We owe it to ourselves to remain curious so what’s the answer in a world of information overload? Think about how you find meaning, your values and what makes you come alive and which content can support that Be more conscious about the information that you would like to consume. Where does your focus lie – is it current affairs, trends in your industry, purpose-driven, general knowledge or something to bring you joy? All of these are valid - it’s knowing what you want Know yourself and how you best consume information. It took me a long time to realise that I consume complex issues better when it’s audio rather than written. I also value time away from screens so I still love a paper book as I engage with it differently Think about which sources will be best for your information – in the case of something like current affairs, you may choose multiple sources to give you a balanced view Schedule time and be more mindful about what you would like to do in that time. Endless scrolling can mean at the end of an hour we haven’t looked at anything intentional. If I see an interesting article, I make a note and save it for my scheduled time rather than feeling the pressure to read it immediately I learnt a concept a few years ago about time being elastic – if you have an hour free before a meeting, you often perceive the first 30 minutes to be more productive than the second 30 minutes. Use what you know about the time you have and your energy levels to schedule accordingly Remember that multi-tasking is a myth. If you are trying to focus on two things at once, one is probably suffering. Decide where your focus is at any one time Be conscious about the harder stuff that you’d like to learn but that might take more coaxing. I know I need to understand AI more and I have been resistant because of the unknown. My solution is to ask a friend to help me rather than me searching online and feeling more overwhelmed on top of the fear Sprinkle joy amongst the harder stuff – I love listening to comedy podcasts and new music. If friends are talking about something you don’t know about, have the courage to ask them to tell you more – you might learn all you need over dinner, rather than spending that time being anxious and faking your knowledge Remember that it’s ok to say no, even if something sounds brilliant. None of this should be at the detriment of your own wellbeing. Know your limits and know that you will have to make value choices about the information for you  Most of all remember that being curious and learning new stuff is really fun so let’s find a way to still love it rather than making it feel like a chore.
by Rosanna Machado 21 January 2025
It’s January and lots of you might be thinking about whether you have made the right resolutions for the year. I find the word resolution so cut and dried – it’s defined as “a firm decision to do or not to do something”. No wonder we feel a strong sense of failure when we don’t manage to keep up our resolutions. Instead, I like to think about making intentions and forming healthy habits to help me get there. And it’s totally ok to change those habits to find a way that will fit comfortably with the rhythm of your life. The key is to be self-aware and know whether you are avoiding something slightly challenging or scary, or whether there is genuinely a good reason for changing that habit. My intention for this year is to take on a big swim and to get there I have upped my training. Whilst I’m excited about the swim, I am also really scared and it triggers my old narrative of ‘I’m rubbish at sport’ and in turn, my embarrassment doing sport around other people. Last week I found myself considering cancelling a swimming training session and I stopped to reflect and ask myself why? Did I need to change the time because of other important commitments or was it because I was fearing the session and looking for an excuse to cancel? I realised I was anxious about the session and there was no other good reason to cancel. I sat with the fear, I sat with the discomfort, and I thought about how good I would feel at the end of the session. More importantly for me, I reminded myself that I wouldn’t have even considered going to a session like this 3 years ago. I am swimming in higher circles than before and sometimes I don’t give myself credit for this. The path to growth means we constantly put ourselves in discomfort, then get more comfortable and aim for the next big thing and face the discomfort again. We often forget how far we have come and don’t take the time to celebrate the successes along the way. What did I learn from my session? This is my session and no-one else’s. I have to set my own targets and be honest with myself afterwards about my successes and what I would like to work more on I often have imposter syndrome and the fear that other people are judging me for being too slow. After the session I realised that I couldn’t remember a single thing about anyone else’s technique, so I doubt they can remember anything about me! Most people are concentrating on themselves in those situations I always think I am the only one worried about something and yet whenever I share this, I realise that I am not alone. Being more vulnerable with others has helped me form stronger relationships and embrace my fears Kindness is an important part of my life and yet I don’t always consider how harshly I am judging myself – talking to myself as I would support a friend helps me to encourage myself, celebrate how far I have come and know when to push myself more I know that my habits work best when they are things I want to do rather than things I feel I have to do. I wanted to do this session, even if I did feel the fear, because I enjoy learning, getting fitter and the positive impact on my mental health There will be discomfort but when I analysed it, I realised that most of that discomfort was my limiting beliefs rather than anything tangible stopping me doing it I know I need flexibility, so I have picked sessions where I have flexibility each week to fit around my other commitments I need to be self-aware and honest with myself about why a habit is not embedding itself successfully – Is it the wrong time? Am I really interested in doing this? Or is fear getting in the way?  And for me personally, I need to remind myself that every swim I have ever done has made me happier, stronger, braver and better equipped to conquer the world.
by Rosanna Machado 18 December 2024
As we approach the end of the year, we find ourselves reflecting on the last 12 months. Personally, it has been a year with a lot of joy, particularly in terms of travel, and yet there has also been so much not knowing. I’m used to the not knowing but this has felt like a longer, more uncomfortable period. But here’s the thing, if we don’t go through those periods of discomfort and not knowing, we don’t open ourselves up to new opportunities and places to grow. I learnt this year that I have to sit with stuff longer, listen to my heart, try new things and remind myself that I don’t yet know the right path. Part of the journey is going through the rough bits. I knew that this needed to be a period of change and that requires the work to get there. I am reminded of when I left university and didn’t fancy a job as a management consultant or accountant. In the 90s there seemed to be no other advice for economics graduates, but I knew there would be something out there that I would love. It was 2 years after graduating that I discovered the world of events – 2 years felt like a lifetime yet 25 years on, I still love it. It was worth the discomfort and exploring till I found something that made me come alive. There is so much social pressure to do the job that you ‘should’ be doing, to live the life that follows a certain pattern and as a result, we don’t always take the time to explore what is right for us. Through these periods of growth, I’ve learnt that I need to be reflective, but I also need to surround myself with friends and activities that bring me joy. And while these periods of wintering can feel difficult, by sitting with it, by working through it, I have emerged feeling energised and more purposeful about the path ahead. As you reflect on your year and look forward to 2025, have a think about: What can I learn from the hard stuff that has happened What can I celebrate How can I hold my nerve when everyone around me seems to be living the perfect life (spoiler alert – they’re not!) What do I need to flourish and come alive Who in my life can support me on this journey without judgement and with love How can I embrace uncertainty and stay open to the opportunities ahead It is a running joke amongst my friends that I am always early for things. I always say this is because I find it stressful if I am late and it feels disrespectful. But there is another reason for leaving early – giving myself those minutes in the day creates unexpected moments and connections. By building flex in my day, I allow for that chat after swimming, to stop and admire nature, to have a fleeting chat with someone, to read an article that sparks a new idea, for the magic to happen. We are all left to our own devices and can feel pressure to take a certain path, but we can influence the route, try things out and create space to energetically connect and find out what makes us come alive.  I love this quote from Cory Allen “The more you can live the life that feels right, instead of the one you feel is expected from you, the happier you’ll be”.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.

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