Have you ever been on a date where the other person constantly talks about themselves and doesn’t ask you a single question? You come away feeling disappointed that they didn’t take the time to get to know you or understand you.
Have you ever read a pitch document where the agency talks endlessly about how great they are and all the brilliant jobs they have done? Of course, we do want to know that the agency is qualified, but I believe the main focus of pitches should be about the client. Using empathy to really put yourself in their shoes, understand them and their issues and show that you can provide a solution to address this. I give you the Rosie rules of life for pitching:
And if you are lucky enough to win, take the time to build a great partnership with the client, to understand them, their needs and how you can work effectively together to deliver a brilliant event
If you are interested in working with me, do drop me a line here.
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