I’ve always been a firm believer in following your heart and doing what you love and this year as I approach my 20-year anniversary in the industry, I still love what I do but had been feeling like my focus needed to shift a little, I couldn’t quite put my finger on it at the time but I knew that there was something. For someone that is so rules driven, I still amaze myself that my career has been so varied, and I continue to put myself in uncomfortable situations, but I think that wanting to find something I love always outweighs the discomfort along the way.
In January this year, I bumped into a lady called Erica Wolfe-Murray. We started talking as we both share a love of swimming (proves my point in my last blog that you should talk to people that are interesting rather than worrying about the immediate business benefit!) Erica was about to launch her book aimed at small businesses called Simple Tips, Smart Ideas. We stayed in touch and I attended a couple of her events and have since read the book and it was a light bulb moment.
The biggest thing that resonated with me was the phrase – your journey is your USP. No-one else has been on that journey. The book took me right back to childhood, primary school and explored what I loved then and what have been common themes throughout my life in terms of passions, work, skills etc
What emerged for me was a realisation that:
So as a result of rewriting my business plan, I have made two big changes to the business. I have launched the training side of the business with a particular focus on how to build your influence through emotional intelligence.
Secondly, I am clearer about the type of event work that I want to go for which plays to my strengths and passions.
Do check out Erica’s book and methodology
http://www.ericawolfemurray.co.uk
So next time you are feeling in need of a refresh, why not take the time out to focus on what you really want:
Thank you Erica for the kick start that I needed for the next phase of my business – I’m excited about what the next six months will bring!
If you are interested in working with me, do drop me a line here.
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