Enjoy this trip…and it is a trip

Rosanna Machado | June 24, 2019

I’ve always been a firm believer in following your heart and doing what you love and this year as I approach my 20-year anniversary in the industry, I still love what I do but had been feeling like my focus needed to shift a little, I couldn’t quite put my finger on it at the time but I knew that there was something. For someone that is so rules driven, I still amaze myself that my career has been so varied, and I continue to put myself in uncomfortable situations, but I think that wanting to find something I love always outweighs the discomfort along the way.

In January this year, I bumped into a lady called Erica Wolfe-Murray. We started talking as we both share a love of swimming (proves my point in my last blog that you should talk to people that are interesting rather than worrying about the immediate business benefit!) Erica was about to launch her book aimed at small businesses called Simple Tips, Smart Ideas. We stayed in touch and I attended a couple of her events and have since read the book and it was a light bulb moment.

The biggest thing that resonated with me was the phrase – your journey is your USP. No-one else has been on that journey. The book took me right back to childhood, primary school and explored what I loved then and what have been common themes throughout my life in terms of passions, work, skills etc

What emerged for me was a realisation that:

  • I love performing – back to primary school plays, playing in orchestras in my teenage years, speeches at friends’ weddings, teaching peers about the event industry
  • I love giving back – sharing knowledge, helping others and seeing it come to fruition
  • Empathy has played a big part in many of the roles I have done
  • I love learning new things – about myself, about my clients, about my business

So as a result of rewriting my business plan, I have made two big changes to the business. I have launched the training side of the business with a particular focus on how to build your influence through emotional intelligence.

Secondly, I am clearer about the type of event work that I want to go for which plays to my strengths and passions.

Do check out Erica’s book and methodology


So next time you are feeling in need of a refresh, why not take the time out to focus on what you really want:

  • Be curious, keep learning and exploring who you are and what you want to be
  • Accept that your professional and personal priorities may change at any point in time so review them regularly
  • Don’t worry about anyone else’s journey – focus on where you want to be and although it may take some time to get there, it will be worth it
  • Think about how to diversify to develop a number of different income streams
  • If you do have a passion, there’s no reason why it can’t also become an income stream
  • Look for things that bring you joy
  • And enjoy your journey!

Thank you Erica for the kick start that I needed for the next phase of my business – I’m excited about what the next six months will bring!